First, deselect the Facebook and Messenger placements.
How to set up click-to-Messenger ads for Instagram If not, focusing on Facebook ad placements may be more effective.
(Otherwise, of course, there’s no sense in paying to send new users there.)
They’ll just use your Facebook page name and profile photo to make it look like you do. ? Note: To run other types of Instagram ads (like those that lead to landing pages), Facebook doesn’t require you to have an actual Instagram account. Next, you’ll need to connect your business Instagram account in the Identity section. Select your desired ad spend and timing in the Budget & Schedule section.Ħ. That way, those who click will arrive at your DMs without having to switch apps.ĥ. ? Note: Instagram Direct ads won’t appear anywhere on Facebook-just in Instagram feeds and Stories. When it comes to Placements, we recommend sticking with Facebook’s automatic placements.
Select the proper targeting for your unique business in the Audience section.Ĥ. Under Message Destination, choose Instagram Direct.ģ. Create a new ad with Messages as the Consideration.Ģ. The beauty of Facebook owning Instagram is that you can set up ads for both platforms all in one place: Facebook Ads Manager.